Booth Seating Really Can Make A Restaurant More Profitable

12/05/2014

If you were offered the choice between a seat at a regular table or an upholstered cushioned booth, which would you go for? You’d take the booth seating, right? Well, so would almost everyone.

 

You see, booth seating creates a win-win situation for restaurant owners AND their customers. Not only will the restaurant look better and seat more customers, it will ensure customers enjoy their dining experience that little bit more and actually increase the amount they spend in the establishment (more about that later).

 

Here are 6 reasons to choose booth seating for your restaurant:


1) Comfortable and cosy
Most booth seating is made up of upholstered seats with foam padding which makes them much cosier than a hard wooden-back chair and comfort is a big part of the dining experience for most people. Therefore, comfortable customers often equal happy customers.


2) Private dining, VIP-feel
We all mainly like booths because they create a feeling that we are separate from the rest of the restaurant, that we are in some way special or lucky. Even though we’re out in public, most of us still like a bit of personal space to enjoy our time with our family and friends, and booth seating enables us to do this like no other.


3) Seat more guests per square foot
Booths can go back-to-back so take up less room than table and chair configurations. With booths you don’t need to worry about leaving ample room for guests and waiting staff to be able to walk in between tables and chairs.


4) Booths bring in more revenue
Research from the United States shows that customers who sat in booths spent an average of $17.75 (approx. £12.17) more than those who sat at free-standing tables and chairs. Fact. Some customers spent longer in their booths thus bought more courses and more drinks, whilst others tended to go for more expensive dishes fitting with their more ‘expensive feeling’ seats.


5) Creative layouts
The great thing about booths is they can be laid out in various different ways to segment a restaurant, create different atmospheres and, of course, form great interior design. As well as the traditional method of lining booths up back-to-back, ‘floating’ booths can create a great look in the centre of a restaurant too.


6) Custom designs
The design options with booths are almost endless. You can create beautiful booths by choosing from upholstery styles,  kickboards, wood finishes, trims, cappings and other accessories like booth partitions.

 

So there you have it, 6 great ways booth seating improves restaurants, makes them more profitable and also ensures customers’ dining experiences are that much better.


« Back
© Developed by CommerceLab